One partner for the creative work that keeps your brand moving.
Good Bones Creative brings your branding, website, and content strategy into one clear operation so your team can stop coordinating the creative backend and stay focused on selling, building, and growing. I create the systems, manage the details, and keep the work moving.
realtors
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contractors
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developers
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landscapers
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stagers
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realtors · contractors · developers · landscapers · stagers ·
renovation
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interior designers
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property managers
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carpenters
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renovation · interior designers · property managers · carpenters ·
Services
Social Strategy
Your Need:
You know you need a strong brand presence, but you are scrambling at the last minute to figure out what to say, or you are overwhelmed trying to keep up with the constant churn of social media trends. You don’t need another assistant to log into your social media, but you’re posting on the fly without any strategy and not analyzing the data after the fact.
My Solve:
I step in as your strategic brand consultant to establish a proactive, high-level blueprint. I conduct website and digital presence audits to ensure your online footprint matches your real-world reputation. Then, I design custom, long-term content calendar strategies and provide high-level consulting. I give your team the exact roadmap, messaging pillars, and structural frameworks they need to execute your marketing confidently.
Content calendar strategy
Social media consulting
Market research
Websites
Your Need:
Your website is often the first impression of your business, but updating it falls to the bottom of your to-do list. With outdated property listings and broken links, your digital front door isn't reflecting the experience you deliver in real life. You don't have time to wrestle with site builders, but you can't afford a site that looks neglected.
My Solve:
I take total ownership of your website's health, updates, and visual standards so your online presence always operates at an elite level. From publishing new property launches and organizing project portfolios to optimizing site speed and user experience, I ensure your digital footprint remains sharp, accurate, and completely aligned with your brand.
Property portfolio updates & listing onboarding
Website audit, maintenance, & performance optimization
Layout refinements & visual brand consistency enforcement
Short-Form Video
Your Need:
We’ve all seen them: the clickbait, fast-motion Instagram Reels that show the editor's skills more than the house you’re trying to sell. Some media companies charge thousands for distracting, flashy edits that don’t reflect your brand, but you don’t have the time for a shaky iPhone video that you have to clip together yourself. You need something in between.
My Solve:
I bring my experience as a Senior Content Creator at a Fortune 500 to polished listing video tours that convey the true character and features of your listing or project. I use my own gear, including a professional drone, to create and edit videos for social media that reflect your vision - no special effects needed.
Listing tours with authenticity
I work while you’re already on-site for photos
I deliver assets for your team to manage and post
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I step in for a defined project, create the plan, manage the moving pieces, and carry the creative work through from start to finish. Ideal for launches, brand updates, websites, content systems, and other high-priority initiatives your team doesn't have the time or internal resources to run.
Price: dependent on team size and project scope
Purchase a pre-built package (below) or build your own.
Short-form Video Listing Tour Package - Starting at $300 per listing
You purchase: A hands-off, premium on-site video shoot designed to capture the unique flow and features of your property.
I deliver: A complete suite of 3 ready-to-post social media assets—including "Coming Soon," "Just Listed," and "Feature Spotlight"—delivered as both raw files and polished, art-directed edits so you can immediately market your property to potential buyers.
Competitive Analysis - $300
You purchase: A strategic deep dive into your local property market, beginning with a kickoff call to align on your brand's specific goals and pinpoint your exact competitors.
I deliver: A comprehensive report of your target audience alongside a direct comparison of competitor messaging, positioning, and service offerings, capped off with a customized playbook of actionable next steps to help you capture more market share.
Website & Social Media Audit - $300
You purchase: A top-to-bottom evaluation of your brand’s digital footprint, beginning with a kickoff call to understand your ideal client and current state of your online presence.
I deliver: An easily digestible report detailing exactly what is working across your web and social platforms, what needs immediate improvement, and prioritized, actionable recommendations to optimize your online presence for maximum growth.tion text goes here
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Designed for property brands seeking a reliable rhythm of premium content and strategic direction.
I act as your creative compass and lead content producer, capturing high-end, on-site media and building a clear monthly roadmap for your brand. You receive a steady stream of polished, ready-to-use assets, campaign concepts, and strategic messaging guidelines tailored for your internal team to deploy across your channels. This tier ensures your brand remains consistently cohesive, active, and competitive, without the overhead of a full-time hire.What's Covered:
Short-form Video
Ongoing property video content creation, including premium on-site video shoots and ready-to-post video assets formatted for social
Content Days at your business to capture photo and video for social media
Social Strategy
Monthly Social Media Strategy planning session
Monthly Content Calendar Roadmap
Messaging and campaign direction
Unlimited consultation for internal staff
Analytics reporting and strategy refinement
Quarterly Website, Social Media, and Competitor Audits
$2,500/month
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Built for high-performing teams managing multiple property launches, active development phases, and complex creative operations.
Operating as your fractional Creative Director, I manage your brand’s creative ecosystem. I handle more than just the heavy lifting of social media strategy and campaign development: this tier enables you to offload any creative operations tasks. From directing the creative vision of major property events to ensuring strict brand standards across all print and digital touchpoints, I arm your team with top-tier marketing materials at scale so you can stay focused entirely on closing deals.
What’s Covered:
Everything in Monthly Lite, plus:
Vendor coordination
Branded asset creation: print and digital
Ongoing website updates
Email marketing strategy
Event coordination
Creative operations tailored to your brand’s needs
$5000/month
Service tiers
Have a project in mind—or not sure where to start?
Tell me what your team is working on and where you could use more support. During our 30-minute consultation, we’ll talk through your priorities, what’s taking up your time, and how Good Bones could help.
No prep or perfectly defined scope required.
Grab some time for a free consultation on my calendar below.
Frequently Asked Questions
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Content memberships churn out the same content for thousands of members worldwide. I serve no more than 5-10 businesses at a time. I focus on you and tailor our work together to your brand.
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I do not. I provide the strategy, the calendar, and the framework, so that you can take back control of your social media.
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Probably. Send me a message.
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Reach me anytime via my contact box or email me at emma@bygoodbones.com. I aim to respond quickly, usually within one business day.
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After our consultation, I’ll put together a detailed scope based on what your team needs. If we decide it’s a good fit, I’ll send over your contract and welcome kit, which outlines what to expect, how we’ll work together, and how we’ll communicate.
From there, I’ll gather access to any files, platforms, or brand materials I need, and we’ll schedule our official kickoff call. That’s when we’ll dive into the work, align on priorities, and get you set up in your Client Portal.
About Emma
I’m a creative strategist, cat person, runner, reader, and the person behind Good Bones.
I work as an extension of your team, helping bring structure to the creative side of the business so your brand stays consistent, your projects keep moving, and your team isn’t spending valuable time managing all the details.
6+ years of experience in Real Estate marketing and content creation
5 years’ experience as Senior Art Director & Content Creator at a Fortune 500 fintech
AI in Marketing certificate
